News

The new top 3 rules of real estate: Speed. Speed. Speed

Modern homebuyers don’t want to get a loan during banking hours — they want to be able to access the calculators to help them shop confidently, and then text a

How to create great marketing content in seconds with ChatGPT

We’re at the very front end of changes that will forever alter almost every aspect of our lives, according to trainer Bernice Ross. While AI isn’t likely to replace agents

Why this economist says today’s market is not a do-over of 2008

Now, although price growth through the pandemic period was clearly excessive, writes economist Matthew Gardner, fundamentally speaking, the two periods cannot be considered to be similar at all.  

Freed from iBuying, Zillow wants more from its mortgage arm in 2023

To outside analysts, it appears Zillow got out of iBuying just in time. Now the company is looking ahead to a post-downturn world. Here are the biggest challenges Zillow will

How these agents found success in the face of tragedy

Amanda Marsh and Amie Quirarte shared their personal experiences at Inman Connect New York on Thursday and talked about channeling endurance and resilience.  

The luxury key for 2023? Maintain relationships and ‘be obsessed’

“We are really not in the real estate business…We’re in the relationship business,” said luxury broker Dolly Lenz at the final session of Inman Connect New York on Thursday.  

11 red flags that you’re getting off track in your real estate business

It is possible to tell when your real estate business is going off-course before it’s too late. By keeping your fingers on the pulse of your business, you can evaluate

AI now complete with built-in stereotyping

If you want to use the ChatGPT chatbot for marketing, you need to be aware of its limitations and potential drawbacks, writes broker Teresa Boardman. It may make more sense,

The No. 1 opportunity for listings this market expert sees in 2023

This is the market where opportunity abounds for the diligent, professional agent. Homeowners who have been unable to sell their homes need your expertise.  

Vishal Garg is back, with plan to save Better: The ‘One Day Mortgage’

Comparing himself to Henry Ford and Elon Musk, CEO says he’s reconfigured Better’s assembly line to crank out mortgages in a single day.