If you want to use the ChatGPT chatbot for marketing, you need to be aware of its limitations and potential drawbacks, writes broker Teresa Boardman. It may make more sense,

This is the market where opportunity abounds for the diligent, professional agent. Homeowners who have been unable to sell their homes need your expertise.  

Comparing himself to Henry Ford and Elon Musk, CEO says he’s reconfigured Better’s assembly line to crank out mortgages in a single day.  

A day after Compass CEO Robert Reffkin dismissed remote work as ‘the killer of culture’ at ICNY, Sanford argued on Wednesday that there’s equal merit to virtual and brick-and-mortar models.  

Purchase loan requests rise 3 percent week over week as mortgage rates ease but remain down 39 percent from the same time a year ago.  

When the market emerges from this down period, savvy broker-owners will remain judicious with expenses, three top executives said at Inman Connect New York on Wednesday.  

After being diagnosed with multiple myeloma, Bright Land Coffee owner Gary Lambert receives a new way to fight the cancer.

From your first day on the job to your biggest listing, we want to hear about your best day ever in real estate.  

Acquiring Realtor.com would significantly advance CoStar’s push into residential real estate — and bring it into greater conflict with the industry’s existing power players.  

Compass went public in April 2021, and ever since then the New York-based brokerage has weathered a market downturn and seen investors’ appetite for shares fall significantly.