People will remember your profile sometimes more often than they will remember your name if you do it right. Marketing expert Michelle Berman shows us how color can impact your

Jennifer Wauhob, who leads a 7-agent team for Better Homes and Gardens Real Estate Gary Greene in Houston, will take up the role of VP of association affairs following the

In this shifting market, agents will have to do more to achieve the same results they were getting before, writes Adam Hergenrother. Here, he breaks down Gary Keller’s formula for

Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age

Learn how this Charleston, South Carolina, broker puts his own unique stamp on family tradition at William Means Real Estate.  

Growth is great, but a business is only as strong as its foundation. As you scale up, continue to prioritize the things that matter most — your clients, your team

It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics,” and

While many agents fear the replacement potential of AI, it may end up allowing the industry to continue working if the worst happens.  

In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips

Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted