News

How to maintain a boutique feel as your brokerage expands

Growth is great, but a business is only as strong as its foundation. As you scale up, continue to prioritize the things that matter most — your clients, your team

Is it worth it? 10 common marketing metrics and how they measure up

It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics,” and

AI won’t spell the end of real estate agents. A court decision will

While many agents fear the replacement potential of AI, it may end up allowing the industry to continue working if the worst happens.  

How to shoot your own listing videos and photos on the iPhone

In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips

I don’t dance: 5 TikTok marketing ideas for agents with 2 left feet

Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted

Inman announces first class of Marketing All-Star award recipients

Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community.  

What are you doing to lock down repeat and referral business? Pulse

As marketing budgets shrink, we want to know how you’re maximizing the power of your past clients and sphere of influence.  

Welcome Homes CEO Alec Hartman on this moment’s parallels with 1981

The CEO of construction tech startup Welcome Homes thinks builders will have to take risks to prevent a massive affordability crisis, the likes of which haven’t been seen since the

The message is blunt: Real estate leaders anticipate a tough 2023

Inman’s first-ever Intel leadership survey revealed that leaders think the market will be worse in 2023 compared to 2022 — but they also expect to thrive regardless of the economic headwinds.  

Zillow expands ShowingTime+ media tools into 6 new markets

Zillow’s Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday.